![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/46577128-99a4-414b-9199-0bdc18a748da_rw_1920.jpg?h=22ba8c8c4d56b3d121ffc405aa5d8020)
An important aspect of the rebuild was making sure the web
design would be completely responsive across all devices.
design would be completely responsive across all devices.
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/19616b5b-d97b-44d5-bd92-fdafaf7903de_rw_1920.jpg?h=f2fd05b2d074c351ccaeb25fc4dd13aa)
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/f248b0ea-8717-44b2-9a56-83defd84a0bb_rw_1920.jpg?h=4ba71ba935e1bbb0aed23479565d073b)
To upgrade the visual identity for the website, updated color and font choices were made to align with the pre-existing Fruition logo and product line, and create a brighter, more refreshing look.
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/6c67b9a1-83ad-4767-8a40-11aac28561ee_rw_1920.jpg?h=85001b1a7dde43550a5f40f81529f4de)