![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/14b3a073-2fc2-41e1-a383-c6d8b77ff853_rw_1920.jpg?h=f59394a379db6e75c46fbf7f9dcbf1f1)
Kickstarter Campaign
Shown below are graphics created for the kickstarter campaign of the product.
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/691c0de7-e987-40e2-9a6c-99c3d02d368c_rw_1920.jpg?h=fd9ebe40ea828387f55bd93760b78fea)
Packaging
Simple white line graphics printed on the outside of a custom cardboard box, combined with a radial geometric pattern & messaging on the inner panel, was the final direction landed upon for the packaging design shipped out to kickstarter backers worldwide.
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/bc9ab938-3077-4aaa-a9d0-65c8d7fbd4c9_rw_1920.jpg?h=9cd506ae8646cb0fd1860ed5e6630906)
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/a0ee4948-2be4-4eeb-932e-09dcceb63b81_rw_1920.jpg?h=ffb711dd96b9dab229787d0813d317e1)
Pamphlet
The below pamphlet was then designed to enhance the unboxing experience and relay more information about using the cushion once backers received their product.
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/5c4e8a94-7547-4eed-bb94-0d0e4dae703f_rw_1920.jpg?h=eb01e6449595fd6e0eec828a8d7a9f49)
Creative Direction
Once the product & packaging was finalized, I was able to contribute to the creative direction for the product photography and social media graphics. This was a crucial project element, and being present on set was a great learning experience to be a part of.
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/4644c381-80c2-4fab-8027-350e8e10b3b3_rw_1920.jpg?h=e5a1d498eb3410ad8b721df4b5324a09)
Website
After all photography was shot, I was tasked with putting together a fully responsive website for the meditation cushion using Shopify.
![](https://cdn.myportfolio.com/1ca50571195692b898a078ff80efa4c4/90884a7a-6c41-4107-b2ae-edef22d54320_rw_1920.jpg?h=d8805643de20e3904d181231b10bea5b)